Why is the flake called a 99
For a few years now many people believe that the flake 99 is called this because it has cost 99p for years but this is not the case. When the first ever flake 99 was rolled out of the factory 1922 the cost was far from 99p, sources we have found say they used to be 1p as all them years ago for it to be 99p would of meant no on could have possibly bought one as in today’s money that would of been deemed a lot as the average wage was no where near this.
Over the years just like everything else the inflation on things have been a key fact in to why the price of the flake 99 has been going up in price, and at one point obviously in its lifetime it became 99p and then carry on a few years down the line to 2016 and it can range anything from £1.50 upwards depending where you are in the country.
So many people think that the ice cream companies such as us maybe be charging extortionate prices for a 99 now a days but this is not the case as mentioned the name 99 never intended for it to be the price as many think it is.
There are quite a few stories of why it was called this and even cadburys chocolate makers themselves aren’t really sure to this day why it’s called this.
Here are a few of the stories that may be the reasoning behind why the flake is called a 99
The origins of the name are uncertain. One claim is that it was coined in Portobello, Scotland when Stephen Arcari, who opened a shop in 1922 at 99 Portobello High Street, would break a large ‘Flake” in half and stick it in an ice cream. The name came from the shop’s address. A Cadbury representative took the idea to his company.
Another possibility, is that it was named by Italian ice-cream sellers (many from mountainous areas in the Veneto, Trentino, Bellunese, and Friuli) in honour of the final wave of conscripts from the First World War, born in 1899 and referred to as “i Ragazzi del 99” – the Boys of ’99. They were held in such high esteem that some streets in Italy were named in honour of them. The chocolate flake may have reminded them of the Alpine Regiment’s hat, with a long dark feather cocked at an angle.
The Cadbury website says that the reason behind the Flake being called a 99 has been “lost in the mists of time” although it also repeats an article from an old Cadbury works paper, which states the name came from the guard of the Italian king which consisted of 99 men and “subsequently anything really special or first class was known as 99.”